Reach The Startup Bench's readers
The Startup Bench publishes sponsored and authored articles from companies with something useful to tell its readers. Every piece is reviewed by our editors before it runs, and advertising is declined.
Placements are booked through Dayside Media at dayside.media.
Sections of The Startup Bench
Decisions
Logging them, revisiting them, owning them.
Operations
The weekly cadence that holds a team together.
Rituals
Standups, reviews, and the meetings that earn their slot.
Tools
The stack a ten-person company actually needs.
What we write about
The operating layer of a young company: the weekly cadence, the decision log, the tool stack, and the small rituals that keep ten people pointed the same way.
Everything here is written as a specific, because process advice without a worked example is indistinguishable from an opinion. An article names the company size it applies to and what it replaced, and anything that only works at three hundred people is labelled as such.
The readership is standing up its operating layer for the first time — payroll, docs, support, project tracking, security — and buying most of it inside a couple of quarters. They are looking for what a company like theirs actually uses, which is exactly what a placement here can be.
The operating layer gets assembled once and then inherited by everyone who joins afterwards, which makes the moment a placement here catches an unusually valuable one. Articles are written as specifics — what a company actually runs, what it costs, what it replaced — so a product shown doing that job is being evaluated rather than pitched, and the page keeps being found by the next company arriving at the same dozen decisions. These decisions also get made together, so being chosen for one of them frequently leads to being considered for the rest.
The readership
Founders and operations leads building the first version of how a company runs, plus the managers and advisers helping them do it. This is the moment a company starts buying properly: payroll, tooling, process, outside help.
Why place here
A page that stays
2 indexed pages on thestartupbench.com — one per language, each a permanent URL in the archive and the feed.
In the section that fits
Your article runs in Decisions, Operations, Rituals or Tools, beside the newsroom’s own work on the same subject and in the same format.
Reviewed before it runs
The Startup Bench editors check the claims and decline anything that reads as advertising — refunded in full. That review is what makes a placement here worth citing.
What people ask before they land here
- how to get your first customers for a B2B product
- which accelerator is worth it at pre-seed
- how much should a seed round actually raise
- when to make the first sales hire
- best way to find a technical co-founder
- how do founders price a first product
The two ways to publish here
Both are written for The Startup Bench's readers, reviewed by its editors before they run, and stay on thestartupbench.com permanently. The difference is how the page is labelled.
| Sponsored | Authored | |
|---|---|---|
| How it is labelled | Carries a sponsored label, at the top of the page | No paid label: it runs as editorial, in the section that fits |
| What it has to clear | Declined and refunded if it reads as advertising | Held to the same bar as the desk’s own work, or it does not run |
Price a placement on The Startup Bench
Placements are booked through Dayside Media at dayside.media.